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GDPR adtech complaints keep stacking up in Europe

Judhajeet Das

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It’s a year since Europe’s General Data Protection Regulation (GDPR) came into force and leaky adtech is now facing privacy complaints in four more European Union markets. This ups the tally to seven markets where data protection authorities have been urged to investigate a core function of behavioral advertising.

The latest clutch of GDPR complaints aimed at the real-time bidding (RTB) system have been filed in Belgium, Luxembourg, the Netherlands and Spain.

All the complaints argue that RTB entails “wide-scale and systemic” breaches of Europe’s data protection regime, as personal date harvested to profile Internet users for ad-targeting purposes is broadcast widely to bidders in the adtech chain. The complaints have implications for key adtech players, Google and the Internet Advertising Bureau, which set RTB standards used by other in the online adverting pipeline.

We’ve reached out to Google and IAB Europe for comment on the latest complaints. (The latter’s original response statement to the complaint can be found here, behind its cookie wall.)

The first RTB complaints were filed in the UK and Ireland, last fall, by Dr Johnny Ryan of private browser Brave; Jim Killock, director of the Open Rights Group; and Michael Veale, a data and policy researcher at University College London.

A third complaint went in to Poland’s DPA in January, filed by anti-surveillance NGO, the Panoptykon Foundation.

The latest four complaints have been lodged in Spain by Gemma Galdon Clavell (Eticas Foundation) and Diego Fanjul (Finch); David Korteweg (Bits of Freedom) in the Netherlands; Jef Ausloos (University of Amsterdam) and Pierre Dewitte (University of Leuven) in Belgium; and Jose Belo (Exigo Luxembourg).

Earlier this year a lawyer working with the complainants said they’re expecting “a cascade of complaints” across Europe — and “fully expect an EU-wide regulatory response” give that the adtech in question is applied region-wide.

Commenting in a statement, Galdon Cavell, the CEO of Eticas, said: “We hope that this complaint sends a strong message to Google and those using Ad Tech solutions in their websites and products. Data protection is a legal requirement must be translated into practices and technical specifications.”

A ‘bug’ disclosed last week by Twitter illustrates the potential privacy risks around adtech, with the social networking platform revealing it had inadvertently shared some iOS users’ location data with an ad partner during the RTB process. (Less clear is who else might Twitter’s “trusted advertising partner” have passed people’s information to?)

The core argument underpinning the complaints is that RTB’s data processing is not secure — given the design of the system entails the broadcasting of (what can be sensitive and intimate) personal data of Internet users to all sorts of third parties in order to generate bids for ad space.

Whereas GDPR bakes in a requirement for personal data to be processed “in a manner that ensures appropriate security of the personal data”. So, uh, spot the disconnect.

The latest RTB complaints assert personal data is broadcast via bid requests “hundreds of billions of times” per day — which it describes as “the most massive leakage of personal data recorded so far”.

While the complaints focus on security risks attached by default to leaky adtech, such a long chain of third parties being passed people’s data also raises plenty of questions over the validity of any claimed ‘consents’ for passing Internet users’ data down the adtech chain. (Related: A decision by the French CNIL last fall against a small local adtech player which it decided was unlawfully processing personal data obtained via RTB.)

This week will mark a year since GDPR came into force across the EU. And it’s fair to say that privacy complaints have been piling up, while enforcement actions — such as a $57M fine for Google from the French CNIL related to Android consent — remain far rarer.

One complexity with the RTB complaints is that the technology systems in question are both applied across EU borders and involve multiple entities (Google and the IAB). This means multiple privacy watchdogs need to work together to determine which of them is legally competent to address linked complaints that touch EU citizens in multiple countries.

Who leads can depend on where an entity has its main establishment in the EU and/or who is the data controller. If this is not clearly established it’s possible that various national actions could flow from the complaints, given the cross-border nature of the adtech — as in the CNIL decision against Android, for example. (Though Google made a policy change as of January 22, shifting its legal base for EU law enforcement to Google Ireland which looks intended to funnel all GDPR risk via the Irish DPC.)

The IAB Europe, meanwhile, has an office in Belgium but it’s not clear whether that’s the data controller in this case. Ausloos tells us that the Belgian DPA has already declared itself competent regarding the complaint filed against the IAB by the Panoptykon Foundation, while noting another possibility — that the IAB claims the data controller is IAB Tech Lab, based in New York — “in which case any and all DPAs across the EU would be competent”.

Veale also says different DPAs could argue that different parts of the IAB are in their jurisdiction. “We don’t know how the IAB structure really works, it’s very opaque,” he tells us.

The Irish DPC, which Google has sought to designate the lead watchdog for its European business, has said it will prioritize scrutiny of the adtech sector in 2019, referencing the RTB complaints in its annual report earlier this year — where it warned the industry: “the protection of personal data is a prerequisite to the processing of any personal data within this ecosystem and ultimately the sector must comply with the standards set down by the GDPR”.

There’s no update on how the UK’s ICO is tackling the RTB complaint filed in the UK as yet — but Veale notes they have a call today. (And we’ve reached out to the ICO for comment.)

So far the same RTB complaints have not been filed in France and Germany — jurisdictions with privacy watchdogs that can have a reputation for some of the most muscular action enforcing data protection in Europe.

Although the Belgian DPA’s recently elected new president is making muscular noises about GDPR enforcement, according to Ausloos — who cites a speech he made, post-election, saying the ‘time of sit back and relax’ is over. They made sure to reference these comments in the RTB complaint, he adds.

Veale suggests the biggest blocker to resolving the RTB complaints is that all the various EU watchdogs “need a vision of what the world looks like after they take a given action”.

In the meanwhile, the adtech complaints keep stacking up.

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Tech Passionate and Heavy Geek! Into Blogging world since 2014 and never looked back since then :) I am also a YouTube Video Producer and a Aspiring Entrepreneur. Founder, MyDroidDoes

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Logitech’s MX Master 3 mouse and MX Keys keyboard should be your setup of choice

Judhajeet Das

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Logitech recently introduced a new mouse and keyboard, the MX Master 3 ($99.99) and MX Keys ($99.99) respectively. Both devices borrow a lot from other, older hardware in Logitech’s lineup – but they build on what the company has gotten really right with input devices, and add some great new features to make these easily the best option out there when it comes to this category of peripherals.

Logitech MX Keys

This new keyboard from Logitech inherits a lot from the company’s previous top-of-the-line keyboard aimed at creatives, the Logitech Craft keyboard. It looks and feels a lot like the premium Craft – minus the dial that Logitech placed at the top of that keyboard, which worked with companion software to offer a variety of different controls for a number of different applications.

The Craft’s dial was always a bit of a curiosity, and while probably extremely useful for certain creative workflows where having a tactile dial control makes a lot of sense (for scrubbing a video timeline during editing, for instance), in general the average user probably isn’t going to need or use it much.

Logitech MX Keys MX Master 3 5The MX Keys doesn’t have the Craft’s dial, and it takes up less space on your desk as a result. It also costs $70 less than the Craft, which is probably something most people would rather have than the unique controller. The MX Keys still have excellent key travel and typing feel, like its bigger sibling, and it also has smart backlighting that turns on automatically when your hand approaches the keys – and which you can adjust or turn off to suit your preference, and extend battery life.

MX Keys has a built-in battery that chargers via USB-C, and provides up to 10 days of use on a full charge when using the backlight, or for up to 5 months if you disable the backlight entirely. For connectivity, you get both Bluetooth and Logitech’s USB receiver, which can also connect to other Logitech devices like the MX Master series of mice.

Logitech MX Keys MX Master 3 3The keyboard can connect to up to three devices at once, with dedicated buttons to switch between them. It supports Windows, Mac, Linux, Android and iOS out of the box, and has multi-marked keys to make it easier to transition between operating systems. Plus, when you’re using the MX Keys in tandem with the MX Master 3 or other Logitech mice that support its Flow software, you can transition seamlessly between computers and even operating systems, for doing things like copying and pasting files.

AT $99.99, the MX Keys feels like an incredible value, since it offers very premium-feeling hardware in an attractive package, with a suite of features that’s hard to match in a keyboard from anyone else – including first-party peripherals from Microsoft and Apple .

Logitech MX Master 3

When it comes to mice, there are few companies that can match Logitech’s reputation or record. The MX Master series in particular has won plenty of fans – and for good reason.

Logitech MX Keys MX Master 3 9The MX Master 3 doesn’t re-invent the wheel – except that it literally does, in the case of the scroll wheel. Logitech has introduced a new school wheel with ‘MagSpeed’ technology, that switches automatically between fluid scrolling and more fine-grained, pixel-precise control. The company claims the new design is 90 percent faster and 87 percent more precise than its previous scroll wheel, which is pretty much an impossible claim to verify through standard use. That said, it does feel like a better overall scrolling experience, and the claim that it’s now ‘ultra quiet’ is easy to confirm.

Logitech has also tweaked the shape of the mouse, with a new silhouette it says is better suited to matching the shape of your palm. That new shape is complimented with a new thumb scroll wheel, which has always been a stellar feature of the Master series and which again, does feel better in actual use though it’s difficult to put your finger on exactly why. Regardless, it feels better than the Master 2S, and that’s all that really matters.

Logitech MX Keys MX Master 3 10In terms of tracking, Logitech’s Darkfield technology is here to provide effective tracking on virtually all surfaces. It tracks at 4,000 DPI, which is industry-leading for accuracy, and you can adjust sensitivity, scroll direction and other features in Logitech’s desktop software. The MX Master 3 also supports up to three devices at once, and works with Flow to copy and past between different operating systems.

One of the most noteworthy changes on the MX Master 3 is that it gains USB-C for charging, replacing Micro USB, which is fantastic news for owners of modern Macs who want to simplify their cable lives and just stick with one standard where possible. Since that matches up with the USB-C used on the MX Keys, that means you can just use one cable for charging both when needed. The MX Master 3 gets up to 70 days on a full charge, and you can gain 3 hours of use from a fully exhausted battery with just one minute of charging.

Logitech MX Keys MX Master 3 7Bottom line

Logitech has long been a leader in keyboard and mice for very good reason, and the company’s ability to iterate on its existing successes with improvements that are smart and make sense is impressive. The MX Keys is probably the best keyboard within its price range that you can get right now – and better than a lot of more premium-priced hardware. The MX Master 3 is without a doubt the only mouse I’d recommend for most people, especially now that it offers USB-C charging alongside its terrific feature set. Combined, they’re a powerful desktop pair for work, creative and general use.

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Volvo unveils its first electric car, the XC40 Recharge

Judhajeet Das

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Volvo Cars introduced Wednesday the XC40 Recharge, its first electric car under a new EV-focused brand that kicks off a company-wide shift toward electrification.

“It’s a car of firsts and it’s a car of the future,” CTO Henrik Green said.

The Volvo XC40 Recharge is the first electric vehicle in the automaker’s portfolio. It’s also the first Volvo to have an infotainment system powered by Google’s Android operating system as well as have the ability to make over-the-air software updates.

This is also the first vehicle under Volvo’s new Recharge brand. Recharge, which was announced this week, will be the overarching name for all chargeable Volvos with a fully electric and plug-in hybrid powertrain, according to the company.

The all-electric vehicle is based off Volvo’s popular XC40 small SUV. However, this is not a retrofit of a gas-powered vehicle.

The XC40 Recharge is equipped with an all-wheel drive powertrain and a 78 kilowatt-hour battery that can travel more than 400 kilometers (248 miles) on a single charge, in accordance with WLTP. The WLTP, or Worldwide Harmonised Light Vehicle Test Procedure, is the European standard to measure energy consumption and emissions, and tends to be more generous than the U.S. EPA estimates. The EPA estimates are not yet available, but it’s likely the XC40 Recharge will hit around the 200-mile range.

That would put the range of the Volvo XC40 Recharge below the Tesla Model 3, Chevy Bolt EV, Kia Niro and Hyundai Kona.

However, Volvo did make a vehicle with impressive horsepower and fast charging capability, which could attract buyers. The vehicle’s electric motor produces the equivalent of 408 horsepower and 442 pound-feet of torque that allows the vehicle to go from zero to 60 mph in 4.8 seconds. The battery charges to 80% of its capacity in 40 minutes on a fast-charger system.

Volvo XC40 Recharge 1

Android-powered infotainment

The infotainment system in the all-electric Volvo XC40 will be powered by an automotive version of Android OS, and, as a result, bring into the car embedded Google services such as Google Assistant, Google Maps and the Google Play Store.

This Android-powered infotainment system is the product of a years-long partnership between the automaker and Google. In 2017, Volvo announced plans to incorporate a version of its Android operating system into its car infotainment systems. A year later, the company said it would embed voice-controlled Google Assistant, Google  Play Store, Google Maps and other Google services into its next-generation Sensus infotainment system.

The Android-powered infotainment system is fully integrated with Volvo On Call, the company’s digital connected services platform. Plug-in hybrid drivers using the Volvo On Call will be able to track how much time they spend driving on electric power.

Volvo XC40 infotainment system

The infotainment system in the Polestar 2, the new vehicle from Volvo’s standalone performance brand, also is powered by Android OS.

Android Automotive OS shouldn’t be confused with Android Auto, which is a secondary interface that lies on top of an operating system. Android Automotive OS is modeled after its open-source mobile operating system that runs on Linux. But instead of running smartphones and tablets, Google modified it so it could be used in cars.

Volvo isn’t the only automaker to partner with Google to bring Android OS into its vehicles. GM began shipping vehicles with Google Android Automotive OS in 2017, starting with the Cadillac CTS and expanding to other brands. GM said in September that Google will provide in-vehicle voice, navigation and other apps in its Buick, Cadillac, Chevrolet and GMC vehicles starting in 2021.

Over-the-air software updates

The electric XC40 is also the first Volvo that will receive software and operating system updates over the air. Over-the-air, or wireless, software updates were popularized by Tesla, which has used the capability to improve its vehicles over time. Tesla has used the OTAs to fix software bugs, roll out new features in its infotainment system and improve performance.

Volvo intends to use OTAs for the operating system and other software inside the vehicle, Green said. Other automakers, with the exception of Tesla, have slowly inched toward OTAs, but have minimized its use, and limited it to the infotainment system.

“So now the XC40 will stay as fresh as your phone or tablet, and no longer will a car’s best day be the day it leaves the factory,” Green said.

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Google Pixel 4, Pixel 4 XL not launching in India

Judhajeet Das

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The Pixel 4 and Pixel XL smartphones that Google just unveiled at a press conference in New York won’t launch in India, one of the company’s key overseas markets, the Android-maker said on Tuesday.

The bottleneck lies in the headline feature Project Soli, a radar-based motion-sensing chip baked into the new Pixel smartphones that relies on using a certain frequency band — 60GHz mmWave. The company failed to secure permission from the local authority in India to use this frequency band, which the nation has yet to open for commercial usage, a person familiar with the matter told TechCrunch. You may remember that in the U.S., the FCC approved the commercial usage of Soli earlier this year.

In a statement, a Google spokesperson said, “Google has a wide range of products that we make available in different regions around the world. We determine availability based on a variety of factors, including local trends, and product features. We decided not to make Pixel 4 available in India. We remain committed to our current Pixel phones and look forward to bringing future Pixel devices to India.”

The radar sensors on the new Pixel smartphones enable support for a number of human interactions, Sabrina Ellis, VP of Product Management at Google, said at the event today. “For instance, Pixel 4 has the fastest secure face unlock on a smartphone, because the process starts before you have even picked up the smartphone,” she claimed. “Motion sense prepares the camera when you reach for your Pixel 4, so you don’t need to tap the screen,” she added.

The radar sensor also enables other applications such as rejecting a call by just gesturing at the phone, Ellis said.

This is the first time Google has had to skip the launch of a phone in India, the second largest smartphone market and where all the Nexus and Pixel smartphones have launched a few days after their global unveiling.

Not launching the new Pixel smartphones won’t really hurt the company… at least financially speaking. The Pixel smartphones have failed to receive any substantial acceptance in the Indian market, especially as their prices increased over the years.

Even as 99% of smartphones shipped in India last year ran the Android mobile operating system, the vast majority of handsets carried a price tag of $200 or lower, research firm Counterpoint told TechCrunch.

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