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Epic Games, the creator of Fortnite, banked a $3 billion profit in 2018

Judhajeet Das

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Epic Games had as good a year in 2018 as any company in tech. Fortnite became the world’s most popular game, growing the company’s valuation to $15 billion but it has helped the company pile up cash, too. Epic grossed a $3 billion profit for this year fuelled by the continued success of Fortnite, a source with knowledge of the business told TechCrunch.

Epic did not respond to a request for comment.

Fortnite, which is free to play but makes money selling digital items, has popularized the battle royale category — think Lord of the Flies meets Hunger Games — almost single-handedly and it has been the standout title for the U.S-based game publisher.

Epic, which was founded way back in 1991, hasn’t given revenue figures for its smash hit — which has 125 million players — but this new profit milestone, combined with other pieces of data, gives an idea of the success that the company is seeing as a result of a prescient change in strategy made six years ago.

This past September, Epic commanded a valuation of nearly $15 billion, according to the Wall Street Journal, as marquee investors like KKR, Kleiner Perkins and Lightspeed piled in on a $1.25 billion round to grab a slice of the red-hot development firm. However, the investment cards haven’t always been stacked in Epic’s favor.

China’s Tencent, the maker of blockbuster chat app WeChat and a prolific games firm in its own right, became the first outside investor in Epic’s business back in 2012 when it injected $330 million in exchange for a 40 percent stake in the business.

Back then, Epic was best known for Unreal Engine, the third-party development platform that it still operates today, and top-selling titles like Gears of War.

Why would a proven company give up such a huge slice of its business? Executives believed that Epic, as it was, was living on borrow time. They sensed a change in the way games were headed based on diminishing returns and growing budgets for console games, the increase of ‘live’ games like League of Legends and the emerging role of smartphones.

Speaking to Polygon about the Tencent deal, Epic CEO Tim Sweeney explained that the investment money from Tencent allowed the company to go down the route of freemium games rather than big box titles. That’s a strategy Sweeney called “Epic 4.0.”

“We realized that the business really needed to change its approach quite significantly. We were seeing some of the best games in the industry being built and operated as live games over time rather than big retail releases. We recognized that the ideal role for Epic in the industry is to drive that, and so we began the transition of being a fairly narrow console developer focused on Xbox to being a multi-platform game developer and self publisher, and indie on a larger scale,” he explained.

Tencent, Sweeney added, has provided “an enormous amount of useful advice” while the capital enabled Epic to “make this huge leap without the immediate of fear of money.”

LOS ANGELES, CA – JUNE 12: Gamers ‘Ninja’ (L) and ‘Marshmello’ compete in the Epic Games Fortnite E3 Tournament at the Banc of California Stadium on June 12, 2018 in Los Angeles, California. (Photo by Christian Petersen/Getty Images)

Epic never had a problem making money — Sweeney told Polygon the first Gear of Wars release grossed $100 million on a $12 million development budget — but with Fortnite the company has redefined modern gaming, both by making true cross-platform experiences possible and by pulling in vast amounts of money.

As a private company, Epic keeps its financials closely guarded. But digging beyond the $3 billion figure — which, to be clear, is annual profit not revenue — there are clues as to just how big a money-spinner Fortnite is. Certainly, there’s room to wonder whether analyst predictions this summer that Fortnite would gross $2 billion this year were too conservative.

The most recent data comes from November when Sensor Tower estimates that iOS users alone were spending $1.23 million per day. That helped the game bank $37 million in the month and take its total earnings within Apple’s iOS platform to more than $385 million.

But, as mentioned, Fortnite is a cross-platform title that supports PlayStation, Xbox, Switch, PC, Mac, Android and iOS. Aggregating revenue cross those platforms isn’t easy, and the only real estimate comes from earlier this year when Super Data Research concluded that the game made $318 million in May across all platforms.

That is, of course, when Fortnite was fresh on iOS, non-existent on Android and with fewer overall players.

We can deduct from Sensor Tower’s November estimate that iOS pulled in $385 million over eight months — between April and November — which is around $48 million per month on average. Android is harder to calculate since Epic skipped Google’s Play Store by distributing its own launcher. While it quickly picked up 15 million Android users within the first month, tracking that spending off-platform is a huge challenge. Some estimates predicted that Google would miss out on around $50 million in lost earnings this year because in-app purchases on Android would not cross its services.

There are a few factors to add further uncertainty.

Fornite spending tends to spike around the release of new seasons — updated versions of the game — since users are encouraged to buy specific packages at the start. The latest, Season 7, dropped early this month with a range of tweaks for the Christmas period. Give the increased velocity that Fortnite is picking up players and the appeal of the festive period, this could have been its biggest revenue generator to date but there’s not yet any indicator of how it performed.

More broadly, Fortnite has undoubtedly lost out on revenue in China, which frozen new game licenses nine months ago thereby preventing any publishers from monetizing new titles over that period.

Tencent, which publishes Fortnite in China, did release the game in the country but it hasn’t been able to draw revenue from it yet. The Chinese government announced last week that it is close to approving its first batch of new titles but it isn’t clear which games are included and when the process will be done.

Already, the effects have been felt.

Games are forecast to generate nearly $40 billion in revenue in China this year, according to market researcher Newzoo. However, the industry saw its slowest growth over the last 10 years as it grew 5.4 percent year-over-year during the first half of 2018, according to a report by Beijing-based research firm GPC and China’s official gaming association CNG.

Fortnite and PUBG — another battle royale title backed by Tencent — have perhaps suffered the most since they are universally popular worldwide but unable to monetize in China. It seems almost certain that those two titles will receive a major marketing push if, as and when they receive the license and, if Epic can keep the game competitive as Sweeney believed it could back in 2012, then it could go on and make even more money in 2019.

Epic Games is taking on Steam with its own digital game store, which includes higher take-home revenue rates for developers.

But Epic isn’t relying solely on Fortnite.

A more lowkey but significant launch this month was the opening of the Epic Game Store which is aimed squarely at Steam, the leader in digital game sales.

While Fortnite is its most prolific release, Epic also makes money from other games, Unreal Engine and a recently launched online game store that rivals Steam. Epic’s big differentiator for the store is that it gives developers 88 percent of their revenue, as opposed to Value — the firm behind Steam — which keeps 30 percent, although it has added varying rates for more successful titles. Customers are promised a free title every two weeks.

Either way, Epic is betting that it can do a lot more than Fortnite which could mean that its profit margin is even higher come this time next year.

Tech Passionate and Heavy Geek! Into Blogging world since 2014 and never looked back since then :) I am also a YouTube Video Producer and a Aspiring Entrepreneur. Founder, MyDroidDoes

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Android

The consumer version of BBM is shutting down on May 31

Judhajeet Das

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It might be time to move on from BBM. The consumer version of the BlackBerry Messenger will shut down on May 31. Emtek, the Indonesia-based company that partnered with BlackBerry in 2016, just announced the closure. It’s important to note, BBM will still exist and BlackBerry today revealed a plan to open its enterprise-version of BBM to general consumers.

Starting today, BBM Enterprise will be available through the Google Play Store and eventually from the Apple App Store. The service will be free for the one year and after that, $2.49 for six months of service. This version of the software, like the consumer version, still features group chats, voice and video calls, and the ability to edit and retract messages.

As explained by BlackBerry, BBMe features end-to-end encryption.

BBMe can be downloaded on any device that uses Android, iOS, Windows or MAC operating systems. The sender and recipient each have unique public/private encryption and signing keys. These keys are generated on the device by a FIPS 140-2 certified cryptographic library and are not controlled by BlackBerry. Each message uses a new symmetric key for message encryption. Additionally, TLS encryption between the device and BlackBerry’s infrastructure protects BBMe messages from eavesdropping or manipulation.

BBM is one of the oldest smartphone messaging services. Research in Motion, BlackBerry’s original name, released the messenger in 2005. It quickly became a selling point for BlackBerry devices. BBM wasn’t perfect and occasionally crashed, but it was a robust, feature-filled messaging app when most of the world was still using SMS. Eventually with the downfall of RIM and eventually BlackBerry, BBM fell behind iMessage, WhatsApp, and other independent messaging platforms. Emtek’s partnership with BlackBerry was supposed to bring the service into the current age, but some say the consumer version ended up bloated with games, channels and ads. BlackBerry’s BBMe lacks a lot of those extra features so consumers might find it a better platform for communicating.

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Alibaba will let you find restaurants and order food with voice in a car

Judhajeet Das

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Competition in the Chinese internet has for years been about who controls your mobile apps. These days, giants are increasingly turning to offline scenarios, including what’s going on behind the dashboard in your car.

On Tuesday, Alibaba announced at the annual Shanghai Auto Show that it’s developing apps for connected cars that will let drivers find restaurants, queue up and make reservations at restaurants, order food and eventually complete a plethora of other tasks using voice, motion or touch control. Third-party developers are invited to make their in-car apps, which will run on Alibaba’s operating system AliOS.

Rather than working as standalone apps, these in-car services come in the form of “mini apps,” which are smaller than regular ones in exchange for faster access and smaller file sizes, in Alibaba’s all-in-one digital wallet Alipay . Alibaba has other so-called “super apps” in its ecosystem, such as marketplace Taobao and navigation service AutoNavi, but the payments solution clearly makes more economic sense if Alibaba wants people to spend more while sitting in a four-wheeler.

There’s no timeline for when Alibaba will officially roll out in-car mini apps, but it’s already planning for a launch, a company spokesperson told TechCrunch.

Making lite apps has been a popular strategy for China’s internet giants operating super apps that host outside apps, or “mini-apps”; that way users rarely need to leave their ecosystems. These lite apps are known to be easier and cheaper to build than a native app, although developers have to make concessions, like giving their hosts a certain level of access to user data and obeying rules as they would with Apple’s App Store. For in-car services, Alibaba says there will be “specific review criteria for safety and control” tailored to the auto industry.

alios cars alibaba

Photo source: Alibaba

Alibaba’s move is indicative of a heightened competition to control the operating system in next-gen connected cars. For those who wonder whether the e-commerce behemoth will make its own cars given it has aggressively infiltrated the physical space, like opening its own supermarket chain Hema, the company’s solution to vehicles appears to be on the software front, at least for now.

In 2017, Alibaba rebranded its operating system with a deep focus to put AliOS into car partners. To achieve this goal, Alibaba also set up a joint venture called Banma Network with state-owned automaker SAIC Motor and Dongfeng Peugeot Citroen, which is the French car company’s China venture, that would hawk and integrate AliOS-powered solutions with car clients. As of last August, 700,000 AliOS-powered SAIC vehicles had been sold.

Alibaba competitors Tencent and Baidu have also driven into the auto field, although through slightly different routes. Baidu began by betting on autonomous driving and built an Android-like developer platform for car manufacturers. While the futuristic plan is far from bearing significant commercial fruit, it has gained a strong foothold in self-driving with the most mileage driven in Beijing, a pivotal hub to test autonomous cars. Tencent’s car initiatives seem more nebulous. Like Baidu, it’s testing self-driving and like Alibaba, it’s partnered with industry veterans to make cars, but it’s unclear where the advantage lies for the social media and gaming giant in the auto space.

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Waymo launches robotaxi app on Google Play

Judhajeet Das

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Waymo is making its ride-hailing app more widely available by putting it on the Google Play store as the self-driving car company prepares to open its service to more Phoenix residents.

The company, which spun out to become a business under Alphabet, launched a limited commercial robotaxi service called Waymo One in the Phoenix area in December. The Waymo One self-driving car service, and accompanying app, was only available to Phoenix residents who were part of its early rider program, which aimed to bring vetted regular folks into its self-driving minivans.

Technically, Waymo has had Android and iOS apps for some time. But interested riders would only gain access to the app after first applying on the company’s website. Once accepted to the early rider program, they would be sent a link to the app to download to their device.

The early rider program, which launched in April 2017, had more than 400 participants the last time Waymo shared figures. Waymo hasn’t shared information on how many people have moved over to the public service, except to say “hundreds of riders” are using it.

Now, with Waymo One launching on Google Play, the company is cracking the door a bit wider. However, there will be still be limitations to the service.

Interested customers with Android devices can download the app. Unlike a traditional ride-hailing service, like Uber or Lyft, this doesn’t mean users will get instant access. Instead, potential riders will be added to a waitlist. Once accepted, they will be able to request rides in the app.

These new customers will first be invited into Waymo’s early rider program before they’re moved to the public service. This is an important distinction, because early rider program participants have to to sign non-disclosure agreements and can’t bring guests with them. These new riders will eventually be moved to Waymo’s public service, the company said. Riders on the public service can invite guests, take photos and videos and talk about their experience.

“These two offerings are deeply connected, as learnings from our early rider program help shape the experience we ultimately provide to our public riders,” Waymo said in a blog post Tuesday.

Waymo has been creeping toward a commercial service in Phoenix since it began testing self-driving Chrysler Pacifica minivans in suburbs like Chandler in 2016.

The following year, Waymo launched its early rider program. The company also started testing empty self-driving minivans on public streets that year.

Waymo began in May 2018 to allow some early riders to hail a self-driving minivan without a human test driver behind the wheel. More recently, the company launched a public transit program in Phoenix focused on delivering people to bus stops and train and light-rail stations.

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