Statistics from research outfits like IDC and Counterpoint shows that Apple’s market share continues to dwindle in several markets except the US. A recent report carried by the Wall Street Journal asserts that the US company has started to produce iPhone X which was discontinued in the wake of the iPhone XS launch.
The iPhone X production was resumed due to the sales of iPhone XS and XS Max being lower than expected. Apple reportedly had an agreement made with Samsung to purchase a certain quantity of OLED screens. Unfortunately, this year’s OLED-equipped models have failed to sell up to the quantities needed to fulfill the terms of the deal. Thus, Apple is reportedly turning to last year’s model for a solution.
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The iPhone X production cost is said to be cheaper to produce than the XS or XS Max since components and manufacturing equipment is cheaper. To lend credence to this is an earlier report that Apple had cut production orders for all three of its new models of iPhone due to lower than expected demand.